One Getting Customers For Free? SEO Marketing for Realtors, Part One. Can you really get customers for free on the web?

Yes you can and average people are doing it now every day. But they are only average in the sense that they do not have some magical ability or special inside knowledge. They are the people that have learned to use time tested principles and they implement them using the efficiencies of modern technology. So what is SEO Marketing? Just in case you are an old timer, ( anyone over forty, relative to the Internet) or you have been living in a cave you may need a definition for the acronym SEO. It simply means Search Engine Optimization. For the sake of brevity I am not going to spend much time explaining what it is.

I am going to assume you already have a fairly good working understanding of this term. This article will be the beginning in a long series of articles that looks at SEO specifically for Real Estate Agents. Because I am a Minneapolis Home Inspector located in the Lake Minnetonka area; it serves my interests to help local real estate agents succeed by educating and coaching them for the Quid Pro Quo benefit of obtaining referrals from their clients. It is perhaps one of the very few ways inspectors can offer value to agents without the unethical and perhaps illegal practice of paying for referrals under the table.

Anything I do to help realtors succeed and obtain clients will benefit my business. It is in my direct line of self interest to help realtors get more business with a lower capital investment. SEO is a valuable tool in the marketing tool box. If done properly it can lower the cost of acquisition per customer.

A quick definition of SEO. Search engine optimization is where you try to increase the amount of traffic to your web site through ( organic or unpaid ) search results as opposed to search engine marketing (SEM) which deals with paid inclusion or the purchasing of advertising space. In Internet marketing strategy, SEO tries to understand how search engines find, categorize and qualify content and what people search for. Optimizing a website involves the task of writing content to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

This simply means that when you attempt to use the “free” aspect of the internet to market your real estate agency, you will need to optimize the content of your web site. When you design your web site, write articles or network on the web, you will need a strategy for the effective use of keywords, links and HTML code to “attract” web site search engines like Google to your web site or any other form of your internet content. » Read more: Customers For Free – SEO Marketing For Real Estate Agents – Part

It can be quite a daunting task, when you’re starting out, to consider hiring accountants, lawyers and other professionals. Not only is the expense a concern but knowing who to consider and how to make a decision about who to utilize puts many people off. And it is for these reasons that many would-be investors try to do it all themselves.

However, you will find that the short term benefits of doing it all yourself will very quickly be dwarfed by the cost of lost opportunities, bad deals, and a simple lack of manpower turning just a few deals into a full-time job. So instead, let’s discuss some effective selection techniques and ways to minimize costs in the early days.

At this stage, don’t worry too much about how you will afford to have these professionals “on your team”. There are definitely going to be some costs in getting started but initially you will be calling on these people far less frequently than the phrase “on your team” might suggest.

Who To Include On Your Team

Business Team

If you look at the general process for successful real estate investing you will see some important early steps involve legal and accounting advice so it follows that a lawyer and accountant are key members of your team. Your lawyer and accountant should jointly help you with structuring your business for optimal legal protection and tax purposes. Your lawyer will also need to help in creating appropriate contracts for the deals that you do. And similarly, your accountant should give case-by-case tax advice. » Read more: Guidelines For Assembling Your Real Estate Investing Team Why Have A Team?