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- Market news – average prices, compared to last quarter, last year – or for a bit of human interest – 20 years ago.
- New developments – a new business coming in, new management at an old business, new housing developments, new recreational opportunities
- Community events – Especially if you take part in one of your town’s annual events.
- A calendar of upcoming community events
- A bit of personal news – Milestone events in your life, such as marriage, birth of a child, kids getting married, etc.
- Puzzles – if you consistently run out of ideas and need to fill some space, get a crossword puzzle creator.
- Household tips – this one is a bit overused, but if you’ve got something good to share, do it.
And of course – offer a call to action. So if all you’re saying is “If you need a real estate agent…” they’ll toss your letter.
If an agent repeatedly shows you homes that don’t fit your criteria, find a new agent to help you.
